The Agency New Business Blog


 

How To Evaluate and Use Agency Awards for New Business Impact

Posted by Mark Duval on Apr 4, 2024 6:30:00 AM
Read More

Topics: Agency New Business

Agency Brands Aren’t Dying, and They Still Matter for New Business

Posted by Mark Duval on Mar 14, 2024 6:30:00 AM

Over the past year, a fresh wave of mergers and acquisitions has raised new questions: What defines an agency's brand in today's market? And do agency brands still matter?

A recent article from ..

Read More

Topics: Agency New Business

New Business Pitch Concerns with the 4A's Matt Kasindorf

Posted by Mark Duval on Dec 20, 2022 6:30:00 AM

A couple of months ago, the 4A’s and ANA released a joint report from their Agency Search Simplification Initiative. It contained results from a survey of 100 agency leaders and 41 clients about..

Read More

Recent Posts

New Post: