For decades, agencies have treated the RFP as the moment that mattered. The brief arrived. Then the war room opened. And the pitch became the battleground.
But that world is disappearing.
..
For decades, agencies have treated the RFP as the moment that mattered. The brief arrived. Then the war room opened. And the pitch became the battleground.
But that world is disappearing.
..
Topics: Agency New Business, RFPs & Pitching
78% of brands plan to hold agency reviews in the coming year, according to new research from Campaign. While we wish you could win every pitch every time, inevitably there will be losses. And how..
Topics: RFPs & Pitching
A new report offers eye-opening data and insights on the whole costs of pitching and agency profitability. The OUCH! Factor Report™ comes from Julia Vargiu, founder and managing director of New..
Topics: Agency New Business, RFPs & Pitching
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