This is the second post from my interview with Chris Shumaker, former CMO of The Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. In it, Chris generously shares his insider insights about..
This is the second post from my interview with Chris Shumaker, former CMO of The Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. In it, Chris generously shares his insider insights about..
Topics: Insider, Agency New Business, RFPs & Pitching
Reading through the latest industry news, I noticed that one word came up more than usual: procurement. First, the Audi ad pitch dominated headlines as their agency-client relationship fell victim..
Topics: Agency New Business, RFPs & Pitching
I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI process,..
Topics: Insider, RFPs & Pitching