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How To Win a Pitch When You Don’t Have the Winning Work

Posted by Mark Duval on Jun 20, 2019 6:11:00 AM

This is the second post from my interview with Chris Shumaker, former CMO of The Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. In it, Chris generously shares his insider insights about..

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Topics: Insider, Agency New Business, RFPs & Pitching

Can Agencies Truly Win When Procurement is Involved?

Posted by Mark Duval on Jun 6, 2019 7:03:35 AM

Reading through the latest industry news, I noticed that one word came up more than usual: procurement. First, the Audi ad pitch dominated headlines as their agency-client relationship fell victim..

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Topics: Agency New Business, RFPs & Pitching

Rethink Your Agency’s Approach to RFIs & RFPs

Posted by Mark Duval on May 9, 2019 6:15:00 AM

I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI process,..

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Topics: Insider, RFPs & Pitching

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