The Agency New Business Blog


 

Agency Brands Aren’t Dying, and They Still Matter for New Business

Posted by Mark Duval on Mar 14, 2024 6:30:00 AM

Over the past year, a fresh wave of mergers and acquisitions has raised new questions: What defines an agency's brand in today's market? And do agency brands still matter?

A recent article from ..

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Topics: Agency New Business

How We Talk About the Outlook for Ad Agencies Matters

Posted by Mark Duval on Oct 27, 2022 12:22:00 PM

There were quite a few studies published recently about the outlook for agencies, and last week it seemed like the industry publications ran with them all at once. I may have read one too many..

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Topics: Agency New Business

Top 5 Things for Ad Agency Leaders to Know Now

Posted by Mark Duval on Sep 29, 2022 6:41:00 AM

There were so many important things to discuss this week that we couldn't pick just one. Instead, we're trying something a little different, focusing on the top five things that moved us this..

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Topics: Agency New Business

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