The Agency New Business Blog


 

Could Overreliance On Friendly Leads Hurt Your Agency New Business?

Posted by Mark Duval on Apr 15, 2022 6:32:00 AM

 

In recent years, I’ve noticed a pattern. It tends to occur with agencies that are part of a network or holding company—though it can happen with any agency. It is the conflation of cold leads with..

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Topics: Agency New Business

What Your Agency Needs To Know About Opportunities In The Metaverse

Posted by Mark Duval on Mar 31, 2022 9:47:34 AM

 

 

Most people still have only a vague idea of what the metaverse is — and this shallow understanding only seems to feed the sense of urgency and fear of missing out on opportunities in the..

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Topics: Agency New Business

Actionable Agency Takeaways from the Coinbase Controversy

Posted by Mark Duval on Mar 4, 2022 8:28:32 AM

 

Aside from Russia’s invasion of Ukraine, one news item dominated the conversation in Adland this week. It was Martin Agency CEO Kristen Cavallo’s unmissable response to Coinbase CEO Brian..

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Topics: Agency New Business

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