The Agency New Business Blog


 

When Agency Values & Politics Impact New Business

Posted by Mark Duval on Jun 30, 2022 9:05:32 AM

 

Between climate change, DE&I, and now abortion rights, many agency leaders are having more conversations about what their values are — and how those values are reflected.

People don’t take empty..

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Topics: Agency New Business

What Agencies Need to Know As We Face Economic Headwinds

Posted by Mark Duval on Jun 16, 2022 11:17:04 AM

 

What should agencies keep in mind amid inflation, rising interest rates, and uncertainty about the future? Here’s what’s going on in Adland and how you can prepare.

Evolving economic projections

..

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Topics: Agency New Business

Could Overreliance On Friendly Leads Hurt Your Agency New Business?

Posted by Mark Duval on Apr 15, 2022 6:32:00 AM

 

In recent years, I’ve noticed a pattern. It tends to occur with agencies that are part of a network or holding company—though it can happen with any agency. It is the conflation of cold leads with..

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Topics: Agency New Business

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