The Agency New Business Blog


 

Avoid These Roadblocks to Effective Personalization in Your Emails

Posted by Mark Duval on Dec 12, 2019 9:25:23 AM

 

Last week, I wrote about using personalization in emails for agency new business. This post continues on that theme, looking at common roadblocks to personalization, including data quality...

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Topics: Biz Development Prospects & Lead Generation

How To Use Personalization In Emails For Agency New Business

Posted by Mark Duval on Dec 5, 2019 7:44:20 AM

 

Personalization is still a work in progress for many organizations. Widely desired for its outcomes, personalization can exponentially increase open and click rates, reduce unsubscribes,..

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Topics: Biz Development Prospects & Lead Generation

What Is “Equal Stature” In A New Business Meeting, and Why Do You Need It?

Posted by Mark Duval on Nov 7, 2019 7:25:12 AM

 

I often mention the importance of establishing equal business stature, but it may not always be clear what that means, why you need it, or how to get it. That’s what I’ll cover in this post.

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Topics: Biz Development Prospects & Lead Generation, Agency New Business

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