A key factor in agency selection is shifting fast, and it’s changing new business outcomes.
Even as agencies wrangle with incorporating new AI tools into their processes and speak to it in their..
A key factor in agency selection is shifting fast, and it’s changing new business outcomes.
Even as agencies wrangle with incorporating new AI tools into their processes and speak to it in their..
Topics: Biz Development Prospects & Lead Generation, Agency New Business
While advertising agencies of today need business development as much as ever, there's also widespread disenchantment over ineffective efforts. Why is there such a frustrating gap between the..
Most people are familiar with user experience (UX) and customer experience (CX). At The Duval Partnership, we’ve become increasingly focused on the concept of the prospect experience (PX™). But..
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