The Agency New Business Blog

If you work in agency new business, you’re probably aware that agency sales prospects fall into one of two categories: the right ones and the wrong ones. You want to eliminate the wrong ones..

Have you tried applying personality types to your agency sales process? Find out why your prospect's personality type can have a significant influence on your new business success — and how to use..

Agencies tend to rely heavily on referrals for new business. And new business consultants often caution against using referrals as the agency’s sole source of new business. Despite appearances,..