The Agency New Business Blog


What Is “Equal Stature” In A New Business Meeting, and Why Do You Need It?

Posted by Mark Duval on Nov 7, 2019 7:25:12 AM


I often mention the importance of establishing equal business stature, but it may not always be clear what that means, why you need it, or how to get it. That’s what I’ll cover in this post.


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Topics: Biz Development Prospects & Lead Generation, Agency New Business

How An Agency Brand Audit Can Supercharge New Business

Posted by Mark Duval on Oct 31, 2019 8:30:23 AM



A few years back, I partnered with Julie Halpin Anderson, a strategist for Next Step Strategic Services, on a post about brand audits. It explored why agencies tend to struggle with their own..

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Topics: Agency New Business

Even “Full Service” Agencies Specialize: Here’s Why

Posted by Mark Duval on Oct 24, 2019 8:16:58 AM


As promised, I’m drilling down further on the positioning of the “full service”-classified agencies from Adweek’s list of the 100 Fastest-Growing Agencies. 

I tracked positioning on the agency..

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Topics: Agency New Business

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