The Agency New Business Blog


New Business Pitch Concerns with the 4A's Matt Kasindorf

Posted by Mark Duval on Dec 20, 2022 6:30:00 AM

A couple of months ago, the 4A’s and ANA released a joint report from their Agency Search Simplification Initiative. It contained results from a survey of 100 agency leaders and 41 clients about..

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How We Talk About the Outlook for Ad Agencies Matters

Posted by Mark Duval on Oct 27, 2022 12:22:00 PM

There were quite a few studies published recently about the outlook for agencies, and last week it seemed like the industry publications ran with them all at once. I may have read one too many..

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Topics: Agency New Business

Top 5 Things for Ad Agency Leaders to Know Now

Posted by Mark Duval on Sep 29, 2022 6:41:00 AM

There were so many important things to discuss this week that we couldn't pick just one. Instead, we're trying something a little different, focusing on the top five things that moved us this..

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Topics: Agency New Business

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