Agencies today face unprecedented challenges–and not just from external factors like client expectations, increased competition, and tech disruption. Some challenges to agency success come from..
Agencies today face unprecedented challenges–and not just from external factors like client expectations, increased competition, and tech disruption. Some challenges to agency success come from..
Topics: Agency New Business
78% of brands plan to hold agency reviews in the coming year, according to new research from Campaign. While we wish you could win every pitch every time, inevitably there will be losses. And how..
Topics: RFPs & Pitching
For decades, search consultants have commanded significant influence on agency reviews, playing a decisive role in which agencies win or lose major accounts. Brands have relied on them as..
Topics: Agency New Business