The Agency New Business Blog


 

Why Agencies Need to Get Their Stories Straight

Posted by Mark Duval on Oct 15, 2020 8:49:26 AM

 

A few months back, Trinity P3 Founder and Global CEO Darren Woolley observed on his podcast that most of the agencies he’d seen recently were not telling their story. Not that they weren’t..

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Topics: Agency New Business

The Acceleration of Agency Change and Future Agencies

Posted by Mark Duval on Oct 9, 2020 8:34:35 AM

 

The acceleration of agency change has been a hot topic in recent weeks. For some years, it's been established that legacy ad agency business models are untenable. Most often, we talk about the..

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Topics: Agency New Business

What In-house Trends Mean For Your Future New Business

Posted by Mark Duval on Oct 1, 2020 5:45:00 AM

 

 

There’s been a great deal of media coverage in the advertising industry of a recent report from the World Federation of Advertisers (WFA) and The Observatory International. With good reason,..

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Topics: Agency New Business

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