The Agency New Business Blog


 

7 Steps to Eliminate Unqualified Agency Sales Prospects

Posted by Mark Duval on Sep 16, 2021 6:15:00 AM

 

If you work in agency new business, you’re probably aware that agency sales prospects fall into one of two categories: the right ones and the wrong ones. You want to eliminate the wrong ones..

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Topics: Biz Development Prospects & Lead Generation

How to Connect Thought Leadership to Agency New Business

Posted by Mark Duval on Sep 2, 2021 12:08:16 PM

 

Many people aspire to be thought leaders; many more want to publish “thought leadership content.” But what does that mean, really? 

Roughly 521,000 people self-identify as thought leaders on..

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Topics: Agency New Business

How the Rise of Creative Effectiveness Affects Agency New Business

Posted by Mark Duval on Aug 26, 2021 6:30:00 AM

 

David Droga’s new role as CEO of Accenture Interactive has been a hot topic this week. While many wonder what it might mean for consultancies versus agencies, that may be a moot point as the two..

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Topics: Agency New Business

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