From the right angle, if you squint, many agencies look healthy heading into 2026.
Pipelines aren’t empty. Teams are busy. A few big clients are holding steady. Revenue hasn’t fallen off a cliff.
From the right angle, if you squint, many agencies look healthy heading into 2026.
Pipelines aren’t empty. Teams are busy. A few big clients are holding steady. Revenue hasn’t fallen off a cliff.
Topics: Agency New Business
A key factor in agency selection is shifting fast, and it’s changing new business outcomes.
Even as agencies wrangle with incorporating new AI tools into their processes and speak to it in their..
Topics: Biz Development Prospects & Lead Generation, Agency New Business
For decades, agencies have treated the RFP as the moment that mattered. The brief arrived. Then the war room opened. And the pitch became the battleground.
But that world is disappearing.
..
Topics: Agency New Business, RFPs & Pitching
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