For decades, agencies have treated the RFP as the moment that mattered. The brief arrived. Then the war room opened. And the pitch became the battleground.
But that world is disappearing.
..
For decades, agencies have treated the RFP as the moment that mattered. The brief arrived. Then the war room opened. And the pitch became the battleground.
But that world is disappearing.
..
Topics: Agency New Business, RFPs & Pitching
Agency referrals have long felt like the natural reward for doing great work. You build relationships, take care of clients, deliver results, and introductions follow. They’ve come so reliably..
Topics: Biz Development Processes & Tips, Agency New Business
While advertising agencies of today need business development as much as ever, there's also widespread disenchantment over ineffective efforts. Why is there such a frustrating gap between the..
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