The Agency New Business Blog


 

What is a Good Prospect Experience, and Why Do Agencies Need It?

Posted by Mark Duval on Apr 29, 2022 6:42:00 AM

Most people are familiar with user experience (UX) and customer experience (CX). At The Duval Partnership, we’ve become increasingly focused on the concept of the prospect experience (PX™). But..

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Topics: Biz Development Prospects & Lead Generation

What Ad Agencies Need to Know About Lead Gen Services

Posted by Mark Duval on Apr 21, 2022 10:15:30 AM

All lead generation tools and services are not created equal. Recently, I spoke with someone who was considering using an automated lead generation service provider. It reminded me that the..

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Topics: Biz Development Prospects & Lead Generation

7 Steps to Eliminate Unqualified Agency Sales Prospects

Posted by Mark Duval on Sep 16, 2021 6:15:00 AM

If you work in agency new business, you’re probably aware that agency sales prospects fall into one of two categories: the right ones and the wrong ones. You want to eliminate the wrong ones..

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Topics: Biz Development Prospects & Lead Generation

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