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Ad Agency Prospecting Strategy: How to Attract and Win Better Clients

Posted by Mark Duval on Jun 3, 2025 6:45:00 AM

While advertising agencies of today need business development as much as ever, there's also widespread disenchantment over ineffective efforts. Why is there such a frustrating gap between the..

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Topics: Biz Development Prospects & Lead Generation

What is a Good Prospect Experience, and Why Do Agencies Need It?

Posted by Mark Duval on Apr 29, 2022 6:42:00 AM

Most people are familiar with user experience (UX) and customer experience (CX). At The Duval Partnership, we’ve become increasingly focused on the concept of the prospect experience (PX™). But..

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Topics: Biz Development Prospects & Lead Generation

What Ad Agencies Need to Know About Lead Gen Services

Posted by Mark Duval on Apr 21, 2022 10:15:30 AM

All lead generation tools and services are not created equal. Recently, I spoke with someone who was considering using an automated lead generation service provider. It reminded me that the..

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Topics: Biz Development Prospects & Lead Generation

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