The Agency New Business Blog


 

Building Agency New Business With Thought Leadership

Posted by Mark Duval on Sep 20, 2018 6:36:00 AM

 

Thought leadership has consistently been identified as both a trend and a priority for B2B content marketing in general (See MarTech Advisor, LinkedIn and Edelman). Despite being on many..

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Topics: Biz Development Prospects & Lead Generation

Where Purpose, Brand Performance, and New Business Intersect

Posted by Mark Duval on Sep 13, 2018 6:24:00 AM

 

Editor’s note: This interview has been edited for clarity and length.

This is the third and final blog post from Mark Duval’s interview with Max Lenderman, CEO & Founder of School. Read the ..

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Topics: Insider

How to Have More Effective Conversations with Agency Prospects

Posted by Mark Duval on Sep 6, 2018 6:40:00 AM

 

I have written about using an effective questioning strategy with prospects in the past, but I want to introduce some additional considerations for early-stage new business interactions. Based..

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Topics: Biz Development Prospects & Lead Generation

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