The Agency New Business Blog


 

What Are Fair Expectations for Outsourced New Business Outcomes?

Posted by Mark Duval on Feb 15, 2018 7:44:36 AM

 

I recently wrote about the right time to outsource agency new business. Now I want to address a related topic: expectations for outsourced agency new business results. When you engage an agency..

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Topics: Agency New Business

Getting Paid: A Look at Agency Compensation Models

Posted by Mark Duval on Feb 8, 2018 7:40:21 AM

 

In 2018, you may see more of your agency’s opportunities structured with non-traditional compensation models than in previous years. Part of that is a result of marketers’ desire for greater..

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Topics: Agency New Business

Media Agency Pitching in 2018: Overwhelming Opportunity

Posted by Mark Duval on Feb 1, 2018 6:23:00 AM

 

This year is off to a big start for media agencies. Last week, The Drum reported that $10 billion worth of media business was already under review (based on ID Comms estimates). Brian Wieser of..

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Topics: RFPs & Pitching

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