The Agency New Business Blog


 

What You Need To Know About Agency Taglines

Posted by Mark Duval on May 16, 2019 6:30:00 AM

 

I’ve been exploring trends in how agencies are using taglines from a positioning standpoint. Despite lengthy published lists of agency taglines (like this one), many agencies today seem to..

Read More

Topics: Agency New Business

Rethink Your Agency’s Approach to RFIs & RFPs

Posted by Mark Duval on May 9, 2019 6:15:00 AM

 

I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI..

Read More

Topics: Insider, RFPs & Pitching

What You Need to Know About Good Agency “About Us” Pages

Posted by Mark Duval on Apr 25, 2019 6:31:00 AM

 

The About Us page is typically the second most visited page on a website — after the homepage — making it a high priority for agency new business purposes. No matter where you connect with your..

Read More

Topics: Agency New Business

Recent Posts

New Post: