The Agency New Business Blog


 

How An Agency Brand Audit Can Supercharge New Business

Posted by Mark Duval on Oct 31, 2019 8:30:23 AM

 

 

A few years back, I partnered with Julie Halpin Anderson, a strategist for Next Step Strategic Services, on a post about brand audits. It explored why agencies tend to struggle with their own..

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Topics: Agency New Business

Even “Full Service” Agencies Specialize: Here’s Why

Posted by Mark Duval on Oct 24, 2019 8:16:58 AM

 

As promised, I’m drilling down further on the positioning of the “full service”-classified agencies from Adweek’s list of the 100 Fastest-Growing Agencies. 

I tracked positioning on the agency..

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Topics: Agency New Business

My Agency Has to Have a Niche To Be More Successful...Right?

Posted by Mark Duval on Oct 17, 2019 8:19:24 AM

 

Does your agency need to specialize? That’s a question I’ve been revisiting lately. A surprising 60 percent of AdWeek’s 100 Fastest-Growing Agencies are classified as “full service.” If so many..

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Topics: Agency New Business

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