The Agency New Business Blog


 

Mark Duval

Mark Duval is the Founder and President of the Duval Partnership, a full-service sales organization working exclusively with agencies. The Duval Partnership helps agencies acquire new business through the creation and implementation of customized, strategic sales solutions.
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Recent Posts

Agency Brands Aren’t Dying, and They Still Matter for New Business

Posted by Mark Duval on Mar 14, 2024 6:30:00 AM

Over the past year, a fresh wave of mergers and acquisitions has raised new questions: What defines an agency's brand in today's market? And do agency brands still matter?

A recent article from ..

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Topics: Agency New Business

New Business Pitch Concerns with the 4A's Matt Kasindorf

Posted by Mark Duval on Dec 20, 2022 6:30:00 AM

A couple of months ago, the 4A’s and ANA released a joint report from their Agency Search Simplification Initiative. It contained results from a survey of 100 agency leaders and 41 clients about..

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How We Talk About the Outlook for Ad Agencies Matters

Posted by Mark Duval on Oct 27, 2022 12:22:00 PM

There were quite a few studies published recently about the outlook for agencies, and last week it seemed like the industry publications ran with them all at once. I may have read one too many..

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Topics: Agency New Business

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