The Agency New Business Blog


Mark Duval

Mark Duval is the Founder and President of the Duval Partnership, a full-service sales organization working exclusively with agencies. The Duval Partnership helps agencies acquire new business through the creation and implementation of customized, strategic sales solutions.
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Recent Posts

How To Use Personalization In Emails For Agency New Business

Posted by Mark Duval on Dec 5, 2019 7:44:20 AM


Personalization is still a work in progress for many organizations. Widely desired for its outcomes, personalization can exponentially increase open and click rates, reduce unsubscribes,..

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Topics: Biz Development Prospects & Lead Generation

How To Farm Lost Opportunities For Your Agency

Posted by Mark Duval on Nov 21, 2019 8:25:44 AM



As we inch towards a celebration of the fall harvest, it feels right to share some tips about farming your agency’s lost opportunities. Particularly because we recently helped close a piece of..

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Topics: Agency New Business

What Is “Equal Stature” In A New Business Meeting, and Why Do You Need It?

Posted by Mark Duval on Nov 7, 2019 7:25:12 AM


I often mention the importance of establishing equal business stature, but it may not always be clear what that means, why you need it, or how to get it. That’s what I’ll cover in this post.


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Topics: Biz Development Prospects & Lead Generation, Agency New Business

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