The Agency New Business Blog

Over the past year, a fresh wave of mergers and acquisitions has raised new questions: What defines an agency's brand in today's market? And do agency brands still matter?

A recent article from ..

A couple of months ago, the 4A’s and ANA released a joint report from their Agency Search Simplification Initiative. It contained results from a survey of 100 agency leaders and 41 clients about..

There were quite a few studies published recently about the outlook for agencies, and last week it seemed like the industry publications ran with them all at once. I may have read one too many..