The Agency New Business Blog


 

Mark Duval

Mark Duval is the Founder and President of the Duval Partnership, a full-service sales organization working exclusively with agencies. The Duval Partnership helps agencies acquire new business through the creation and implementation of customized, strategic sales solutions.
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Recent Posts

What is a Good Prospect Experience, and Why Do Agencies Need It?

Posted by Mark Duval on Apr 29, 2022 6:42:00 AM

 

Most people are familiar with user experience (UX) and customer experience (CX). At The Duval Partnership, we’ve become increasingly focused on the concept of the prospect experience (PX™). But..

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Topics: Biz Development Prospects & Lead Generation

What Ad Agencies Need to Know About Lead Gen Services

Posted by Mark Duval on Apr 21, 2022 10:15:30 AM

 

All lead generation tools and services are not created equal. Recently, I spoke with someone who was considering using an automated lead generation service provider. It reminded me that the..

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Topics: Biz Development Prospects & Lead Generation

Could Overreliance On Friendly Leads Hurt Your Agency New Business?

Posted by Mark Duval on Apr 15, 2022 6:32:00 AM

 

In recent years, I’ve noticed a pattern. It tends to occur with agencies that are part of a network or holding company—though it can happen with any agency. It is the conflation of cold leads with..

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Topics: Agency New Business

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