The Agency New Business Blog


 

How to Improve Your New Business Director’s Performance

Posted by Mark Duval on Oct 5, 2017 6:52:00 AM

 

I’ve written extensively about hiring an agency new business person, but there is something I haven’t addressed yet, and it’s an area where I often see agencies fall short. It has to do with..

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Topics: Hiring an Agency New Business Person

Why Your Agency New Business People Don’t Last 18 Months

Posted by Mark Duval on Feb 2, 2017 10:58:42 AM

 

A few years back, AdWeek published a post about the short tenure of business development executives at agencies. Citing data from a 2014 Agency-Marketer Business Report, they revealed that 80..

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Topics: Hiring an Agency New Business Person, Agency New Business

Should You Hire a New Business Person or Outsource for Best ROI?

Posted by Mark Duval on Dec 1, 2016 6:45:00 AM

 

Recently, we developed a paper exploring the question of when, how, and if outsourcing new business can help an agency (you can access it here, no form required). Part of that exploration was..

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Topics: Hiring an Agency New Business Person, Agency New Business

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