I’ve wanted to do a post about trends in agency positioning ever since I wrote about agency taglines. What I expected to find was a significant overlap in the key terms and positioning statements..
I’ve wanted to do a post about trends in agency positioning ever since I wrote about agency taglines. What I expected to find was a significant overlap in the key terms and positioning statements..
Topics: Agency New Business
Tackling agency new business is straightforward in “normal circumstances.” Typically, the biggest challenge is setting aside time and resources to implement a repeatable process and do the outreach..
Topics: Biz Development Processes & Tips, Agency New Business
Client management is an important counterpart to an agency’s new business program. Even the best new business program can be undone by an unsustainable client load and mismanaged agency-client..
Topics: Agency New Business
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