As the advertising industry contends with myriad challenges, the endless speculation over “the agency of the future” continues. How can agencies succeed in this environment?
It is possible to..
As the advertising industry contends with myriad challenges, the endless speculation over “the agency of the future” continues. How can agencies succeed in this environment?
It is possible to..
Topics: Agency New Business
I’ve wanted to do a post about trends in agency positioning ever since I wrote about agency taglines. What I expected to find was a significant overlap in the key terms and positioning statements..
Topics: Agency New Business
Tackling agency new business is straightforward in “normal circumstances.” Typically, the biggest challenge is setting aside time and resources to implement a repeatable process and do the outreach..
Topics: Biz Development Processes & Tips, Agency New Business
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