This week, I’ve rounded up six valuable tips on pitching from agency insiders. Some come from industry experts who have previously shared their expertise on The New Business Blog and some were..
This week, I’ve rounded up six valuable tips on pitching from agency insiders. Some come from industry experts who have previously shared their expertise on The New Business Blog and some were..
Topics: Insider, RFPs & Pitching
According to a new analysis of nearly 600 case studies in the Institute of Practitioners in Advertising (IPA)’s databank, the effectiveness of creatively-awarded campaigns is at its lowest level in..
Topics: Agency New Business
This is the second post from my interview with Chris Shumaker, former CMO of The Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. In it, Chris generously shares his insider insights about..
Topics: Insider, Agency New Business, RFPs & Pitching
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