I’ve written previously about how to have more effective meetings, touching on how to frame agency presentations to be more prospect-oriented. But until now, I haven’t addressed the technical..
I’ve written previously about how to have more effective meetings, touching on how to frame agency presentations to be more prospect-oriented. But until now, I haven’t addressed the technical..
Topics: Agency New Business
In recent years, much has been written about the traditional ad agency model’s shortcomings. So many articles have been published about “the death of the traditional agency,” “the agency of the..
Topics: Agency New Business
Agencies tend to put most of their focus on the presentations and creative work they share with prospects while de-emphasizing the preparation of RFIs, RFPs, and proposals. And so senior agency..
Topics: Biz Development Processes & Tips
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