The Agency New Business Blog

In 2018, you may see more of your agency’s opportunities structured with non-traditional compensation models than in previous years. Part of that is a result of marketers’ desire for greater..

This year is off to a big start for media agencies. Last week, The Drum reported that $10 billion worth of media business was already under review (based on ID Comms estimates). Brian Wieser of..

Last week I wrote about how advertising industry trends are likely to impact agencies and agency new business in the coming year. Now I want to take a look at some marketing trends, and consider..