The Agency New Business Blog

As the COP26 climate summit is underway in Glasgow and amid a growing number of climate activist groups fixated on the ad industry, it’s time for agency leaders to pin down where they stand on..

Agency leaders’ personalities can influence their agency’s cultures and reputations. Beyond that, agencies have their own “personalities,” so to speak, as represented through their brand, culture..

We often encounter misperceptions about agency new business in the course of our work. They are persistent — and even dangerous — because they can hold your agency back from achieving its best new..