The Agency New Business Blog

The topic of environmental, social, and governance (ESG) values has recently become more prominent in advertising industry publications. If you have questions about the difference between ESG and..

As the post-COVID era becomes a reality, will your agency emerge like a phoenix from the pandemic’s ashes? Or will it struggle its way into 2022, fixated on survival? 

Thankfully, it looks like..

Agencies waste resources when they send out proposals too soon or incorrectly. In this post, I’ll explore strategic considerations around sending proposals outside of formal RFPs. When and why..