The Agency New Business Blog

The Society of Digital Agencies (SoDA) recently published its “2020/21 Agency Performance & Outlook Study.” It covers a broad range of topics, including hiring plans, managing project budgets,..

The past year has hastened the evolution of the agency new business landscape. As larger pieces of business disintegrate into smaller opportunities and more projects are undertaken with speed, the..

Building on a recent post where we discussed how important it is for modern agencies to demonstrate value, I want to explore how agencies can go beyond talking about the activities and tactics they..