Tackling agency new business is straightforward in “normal circumstances.” Typically, the biggest challenge is setting aside time and resources to implement a repeatable process and do the outreach..
Tackling agency new business is straightforward in “normal circumstances.” Typically, the biggest challenge is setting aside time and resources to implement a repeatable process and do the outreach..
Topics: Biz Development Processes & Tips, Agency New Business
Client management is an important counterpart to an agency’s new business program. Even the best new business program can be undone by an unsustainable client load and mismanaged agency-client..
Topics: Agency New Business
Change is the norm in the advertising industry. Even so, change can be disconcerting. There is some of that in the air following multiple agency closings, along with widespread consolidation taking..
Topics: Agency New Business
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