Let’s talk about how the in-house agency trend is affecting your current and future agency new business prospects.
The in-housing phenomenon has been a recurring topic of discussion for at least a..
Let’s talk about how the in-house agency trend is affecting your current and future agency new business prospects.
The in-housing phenomenon has been a recurring topic of discussion for at least a..
Topics: Agency New Business
I often write about changes in the ad industry: changing agency models, changes in approach to the RFP and pitching, how agencies can evolve to meet the new needs and expectations of today’s..
Topics: Agency New Business
Let’s consider accuracy in agency positioning. Why is it important? How can you tell if your positioning comes across as authentic? And what does it cost you when it doesn’t ring true?
Keep in mind..
Topics: Agency New Business
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