The Agency New Business Blog

What should agencies keep in mind amid inflation, rising interest rates, and uncertainty about the future? Here’s what’s going on in Adland and how you can prepare.

Evolving economic projections

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In recent years, I’ve noticed a pattern. It tends to occur with agencies that are part of a network or holding company—though it can happen with any agency. It is the conflation of cold leads with..

Most people still have only a vague idea of what the metaverse is — and this shallow understanding only seems to feed the sense of urgency and fear of missing out on opportunities in the..