The Agency New Business Blog


 

Ad Industry Diversity: The New Business Perspective

Posted by Mark Duval on May 10, 2018 8:26:54 AM

 

 

Each week there are more new articles about diversity (or lack thereof) in the advertising industry. There are so many different ways to slice this topic, including tips to improve your..

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Topics: Agency New Business

3 Things That Will Hurt Your Agency’s New Business Prospects Now

Posted by Mark Duval on May 3, 2018 7:45:32 AM

 

Recently I wrote about marketers’ expectations of agencies now and going forward, which focused largely on developing sharper data and technology capabilities. In 2018, it's a given that..

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Topics: Agency New Business

Will RFPs Finally Die? A New Approach for Agency New Business

Posted by Mark Duval on Apr 19, 2018 8:03:00 AM

 

The RFP process (along with pitching) for agency new business has been widely debated and criticized for years. We’ve written about it here and here.

Recently, the inadequacies of the RFP,..

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Topics: Agency New Business, RFPs & Pitching

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