The Agency New Business Blog


 

State of the Advertising Industry: What to Know

Posted by Mark Duval on Aug 16, 2018 7:19:33 AM

 

After reviewing tons of articles published in the past few months about the state of the ad industry and specifically its financial health, I’m going to sum it up in just a fraction of the space..

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Topics: Agency New Business

Holding Companies and the Agency Model of the Future

Posted by Mark Duval on Aug 2, 2018 12:05:53 PM

 

One of the most significant ad industry events of 2018 to date has been Martin Sorrell’s departure from WPP. That has opened up discussions about what it means for the future of big holding..

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Topics: Agency New Business

Why Agencies Can’t Count on Blogging Their Way to New Business

Posted by Mark Duval on Jul 19, 2018 8:45:30 AM

 

I’m going to be honest here. In the past few years, I’ve started to question the conventional wisdom that blogging is a necessity for agency new business. By no means have I written it off, but..

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Topics: Agency New Business

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