The Agency New Business Blog

The topic of environmental, social, and governance (ESG) values has recently become more prominent in advertising industry publications. If you have questions about the difference between ESG and..

How do you determine which candidates will perform for your agency based on a stack of paper? You can’t. High-quality hires are few and far between, and in recent years, the process of attracting..

Have you tried applying personality types to your agency sales process? Find out why your prospect's personality type can have a significant influence on your new business success — and how to use..