The need for agencies to demonstrate value has been a common theme throughout the content I’ve read so far this year as we try to gauge what’s in store for 2021. It’s an extension of an idea we..
The need for agencies to demonstrate value has been a common theme throughout the content I’ve read so far this year as we try to gauge what’s in store for 2021. It’s an extension of an idea we..
Topics: Agency New Business
New business asset inventory
For most, the start of a new year is a time to reflect and plan to win through whatever the coming year may bring. With that in mind, I’m going to overview the three..
Topics: Agency New Business
Reaching and connecting with prospects has become more challenging this year. There have been significant changes around people’s work environments and accessibility, media consumption, budgets,..