Agency New Business Blog | The Duval Partnership

Mark Duval

Mark Duval is the Founder and President of the Duval Partnership, a full-service sales organization working exclusively with agencies. The Duval Partnership helps agencies acquire new business through the creation and implementation of customized, strategic sales solutions.

Even “Full Service” Agencies Specialize: Here’s Why

Posted by Mark Duval on Oct 24, 2019 8:16:58 AM

As promised, I’m drilling down further on the positioning of the “full service”-classified agencies from Adweek’s list of the 100 Fastest-Growing Agencies.

I tracked positioning on the agency..

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Topics: Agency New Business

My Agency Has to Have a Niche To Be More Successful...Right?

Posted by Mark Duval on Oct 17, 2019 8:19:24 AM

Does your agency need to specialize? That’s a question I’ve been revisiting lately. A surprising 60 percent of AdWeek’s 100 Fastest-Growing Agencies are classified as “full service.” If so many of..

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Topics: Agency New Business

How Not to Waste an Opportunity (Learn from Agencies’ Mistakes)

Posted by Mark Duval on Oct 10, 2019 6:15:00 AM

When it comes to agency new business, agency leadership is confident on one point: "just get me in the room," they say—as if that alone is the golden ticket. Based on experience, that is most..

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Topics: Agency Sales Tips, Biz Development Processes & Tips, Agency New Business