I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI process,..
I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI process,..
Topics: Insider, RFPs & Pitching
The About Us page is typically the second most visited page on a website — after the homepage — making it a high priority for agency new business purposes. No matter where you connect with your..
Topics: Agency New Business
Have you ever noticed that some of the terms we use in agency new business are a little, well, wonky? Most of us use them all the time without thinking twice, but pity the new hire who comes over..
Topics: Agency New Business