Agency New Business Blog | The Duval Partnership

Mark Duval

Mark Duval is the Founder and President of the Duval Partnership, a full-service sales organization working exclusively with agencies. The Duval Partnership helps agencies acquire new business through the creation and implementation of customized, strategic sales solutions.

Do Creative Awards Matter for Agency New Business?

Posted by Mark Duval on Jun 27, 2019 8:14:00 AM

According to a new analysis of nearly 600 case studies in the Institute of Practitioners in Advertising (IPA)’s databank, the effectiveness of creatively-awarded campaigns is at its lowest level in..

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Topics: Agency New Business

How To Win a Pitch When You Don’t Have the Winning Work

Posted by Mark Duval on Jun 20, 2019 6:11:00 AM

This is the second post from my interview with Chris Shumaker, former CMO of The Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. In it, Chris generously shares his insider insights about..

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Topics: Insider, Agency New Business, RFPs & Pitching

How To Use The Small Agency Trend To Your Advantage

Posted by Mark Duval on Jun 13, 2019 9:33:56 AM

It’s no big news that small agencies are winning in the current advertising ecosystem. Neither is it a huge secret why they are winning. But how should agencies—of any size—factor this trend into..

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Topics: Agency New Business