The Agency New Business Blog

Last week I wrote about how advertising industry trends are likely to impact agencies and agency new business in the coming year. Now I want to take a look at some marketing trends, and consider..

Now that we are midway through the first month of 2018 (and I’ve had a chance to digest predictions from AdAge, Agency Mania, and others), I want to sum up what I’ve read on the most significant..

I was recently asked this question, and I think it's important to share the answer here. Aside from being not intuitive, it’s something many agency owners may not be aware of.

Agencies tend to..