The Agency New Business Blog


 

How to Connect Thought Leadership to Agency New Business

Posted by Mark Duval on Sep 2, 2021 12:08:16 PM

Many people aspire to be thought leaders; many more want to publish “thought leadership content.” But what does that mean, really? 

Roughly 521,000 people self-identify as thought leaders on..

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Topics: Agency New Business

How the Rise of Creative Effectiveness Affects Agency New Business

Posted by Mark Duval on Aug 26, 2021 6:30:00 AM

David Droga’s new role as CEO of Accenture Interactive has been a hot topic this week. While many wonder what it might mean for consultancies versus agencies, that may be a moot point as the two..

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Topics: Agency New Business

Agency Sales Tip: Talk Less, Sell More

Posted by Mark Duval on Aug 12, 2021 10:18:19 AM

It’s been said that communication is an art. It follows, then, that the same is true for sales. In fact, selling is an art form that can take an entire career to master. 

Many think the key to..

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Topics: Agency Sales Tips

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