The Agency New Business Blog

Agencies waste resources when they send out proposals too soon or incorrectly. In this post, I’ll explore strategic considerations around sending proposals outside of formal RFPs. When and why..

Agencies tend to rely heavily on referrals for new business. And new business consultants often caution against using referrals as the agency’s sole source of new business. Despite appearances,..

As Publicis Health faces a lawsuit for its role in advertising OxyContin, it seems an opportune time to explore considerations for agencies thinking about working with brands in regulated or..