Earlier this year, the 4A’s collaborated with the ANA to publish their 2020 Best Practice Guidelines for Agency Search Consultants. As several articles published by industry insiders have..
Earlier this year, the 4A’s collaborated with the ANA to publish their 2020 Best Practice Guidelines for Agency Search Consultants. As several articles published by industry insiders have..
Topics: Agency New Business, RFPs & Pitching
Recently published articles provide new insight into brands’ marketing budgets and which companies are thriving through the pandemic. It’s a good time for agencies to pause and consider whether..
Topics: Agency New Business
Some years ago, an agency owner came to me seeking help with their new business efforts. They were no longer being asked to participate in pitches, and their prospective opportunities seemed to be..
Topics: Agency New Business, RFPs & Pitching
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