The Agency New Business Blog

Anyone looking at a map of reported COVID-19 cases in the United States will see the prognosis for the next wave of the pandemic is not good. And it's not surprising. Considering pandemic fatigue,..

A few months back, Trinity P3 Founder and Global CEO Darren Woolley observed on his podcast that most of the agencies he’d seen recently were not telling their story. Not that they weren’t telling..

The acceleration of agency change has been a hot topic in recent weeks. For some years, it's been established that legacy ad agency business models are untenable. Most often, we talk about the..