The current state of agency-client relationships is not good, and it's affecting your new business efforts.
I touched on agency-client relationships a while ago in the context of agencies being..
I touched on agency-client relationships a while ago in the context of agencies being..
Topics: Agency New Business
I’ve been exploring trends in how agencies are using taglines from a positioning standpoint. Despite lengthy published lists of agency taglines (like this one), many agencies today seem to reject..
Topics: Agency New Business
I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI process,..
Topics: Insider, RFPs & Pitching
© Duval Partnership 2025. All Rights Reserved.