One of the most significant ad industry events of 2018 to date has been Martin Sorrell’s departure from WPP. That has opened up discussions about what it means for the future of big holding..
One of the most significant ad industry events of 2018 to date has been Martin Sorrell’s departure from WPP. That has opened up discussions about what it means for the future of big holding..
Topics: Agency New Business
The scenario: two agencies in the same niche; both equally capable of producing quality creative. One of them has a great new business close rate and the other has a mediocre close rate. The one..
Topics: Biz Development Prospects & Lead Generation, Agency Sales Tips
I’m going to be honest here. In the past few years, I’ve started to question the conventional wisdom that blogging is a necessity for agency new business. By no means have I written it off, but how..
Topics: Agency New Business
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