Have you ever noticed that some of the terms we use in agency new business are a little, well, wonky? Most of us use them all the time without thinking twice, but pity the new hire who comes over..
Have you ever noticed that some of the terms we use in agency new business are a little, well, wonky? Most of us use them all the time without thinking twice, but pity the new hire who comes over..
Topics: Agency New Business
I’ve written previously about how to have more effective meetings, touching on how to frame agency presentations to be more prospect-oriented. But until now, I haven’t addressed the technical..
Topics: Agency New Business
In recent years, much has been written about the traditional ad agency model’s shortcomings. So many articles have been published about “the death of the traditional agency,” “the agency of the..
Topics: Agency New Business
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