The Agency New Business Blog

2019 is here, and with it, a flood of advertising industry predictions. From an agency new business perspective, we can expect ongoing change (which has become the norm) and a continuation of..

Culture increasingly has the potential to negatively impact agency new business, as brands demand more gender and ethnic diversity. A positive, inclusive culture with opportunities for all is no..

How many times have you seen agencies describe themselves as “outside the box,” or “boundary-pushing”? It’s ever more common now to see agencies position themselves as a “new solution” or “new..