The Agency New Business Blog

In recent years, I’ve noticed a pattern. It tends to occur with agencies that are part of a network or holding company—though it can happen with any agency. It is the conflation of cold leads with..

Most people still have only a vague idea of what the metaverse is — and this shallow understanding only seems to feed the sense of urgency and fear of missing out on opportunities in the..

Aside from Russia’s invasion of Ukraine, one news item dominated the conversation in Adland this week. It was Martin Agency CEO Kristen Cavallo’s unmissable response to Coinbase CEO Brian..