The Agency New Business Blog

In 2018, you may see more of your agency’s opportunities structured with non-traditional compensation models than in previous years. Part of that is a result of marketers’ desire for greater..

Last week I wrote about how advertising industry trends are likely to impact agencies and agency new business in the coming year. Now I want to take a look at some marketing trends, and consider..

Now that we are midway through the first month of 2018 (and I’ve had a chance to digest predictions from AdAge, Agency Mania, and others), I want to sum up what I’ve read on the most significant..