Thought leadership has consistently been identified as both a trend and a priority for B2B content marketing in general (See MarTech Advisor, LinkedIn and Edelman). Despite being on many agencies’..
Thought leadership has consistently been identified as both a trend and a priority for B2B content marketing in general (See MarTech Advisor, LinkedIn and Edelman). Despite being on many agencies’..
I have written about using an effective questioning strategy with prospects in the past, but I want to introduce some additional considerations for early-stage new business interactions. Based on..
The scenario: two agencies in the same niche; both equally capable of producing quality creative. One of them has a great new business close rate and the other has a mediocre close rate. The one..
Topics: Biz Development Prospects & Lead Generation, Agency Sales Tips
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