The Agency New Business Blog


 

How Agency New Business Has Changed in the Past 10 Years

Posted by Mark Duval on Oct 25, 2018 12:46:09 PM

 

 

I often write about changes in the ad industry: changing agency models, changes in approach to the RFP and pitching, how agencies can evolve to meet the new needs and expectations of today’s..

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Topics: Agency New Business

Why Accuracy and Authenticity Matter for Agency Positioning

Posted by Mark Duval on Oct 18, 2018 7:45:00 AM

 

Let’s consider accuracy in agency positioning. Why is it important? How can you tell if your positioning comes across as authentic? And what does it cost you when it doesn’t ring true?

Keep in..

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Topics: Agency New Business

How to Make Agency Directories Part of Your New Business Strategy

Posted by Mark Duval on Oct 11, 2018 1:03:54 PM

 

How many directories is your agency listed on? Have you been meaning to get listed, but don’t want to pay for it, or just not sure where to start with so many options?

Good news; we’ve created..

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Topics: Biz Development Prospects & Lead Generation

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