The Agency New Business Blog


 

Agency Reinvention and Positioning for Adaptation

Posted by Mark Duval on Nov 2, 2017 7:06:06 AM

 

Just last week I wrote about the need for constant agency evolution, and it will be a recurring theme on this blog because it is so important for agencies. I looked at the articles in my news..

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Topics: Agency New Business

What Are Agencies Doing to Win New Business?

Posted by Mark Duval on Oct 26, 2017 6:33:00 AM

 

I’ve been writing a lot lately about advertising industry changes and how agencies can avoid being left behind. The ways agencies are being engaged by brands is changing.

A few examples of major..

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Topics: Agency New Business

How to Improve Your New Business Director’s Performance

Posted by Mark Duval on Oct 5, 2017 6:52:00 AM

 

I’ve written extensively about hiring an agency new business person, but there is something I haven’t addressed yet, and it’s an area where I often see agencies fall short. It has to do with..

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Topics: Hiring an Agency New Business Person

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