The Agency New Business Blog


 

Rethink Your Agency’s Approach to RFIs & RFPs

Posted by Mark Duval on May 9, 2019 6:15:00 AM

 

I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI..

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Topics: Insider, RFPs & Pitching

Where Purpose, Brand Performance, and New Business Intersect

Posted by Mark Duval on Sep 13, 2018 6:24:00 AM

 

Editor’s note: This interview has been edited for clarity and length.

This is the third and final blog post from Mark Duval’s interview with Max Lenderman, CEO & Founder of School. Read the ..

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Topics: Insider

How Brands Nail or #Fail Brand Purpose, with Max Lenderman

Posted by Mark Duval on Aug 23, 2018 6:24:00 AM

 

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Topics: Insider

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