The Agency New Business Blog

If you work in agency new business, you’re probably aware that agency sales prospects fall into one of two categories: the right ones and the wrong ones. You want to eliminate the wrong ones..

Many people aspire to be thought leaders; many more want to publish “thought leadership content.” But what does that mean, really? 

Roughly 521,000 people self-identify as thought leaders on..

David Droga’s new role as CEO of Accenture Interactive has been a hot topic this week. While many wonder what it might mean for consultancies versus agencies, that may be a moot point as the two..