The acceleration of agency change has been a hot topic in recent weeks. For some years, it's been established that legacy ad agency business models are untenable. Most often, we talk about the..
The acceleration of agency change has been a hot topic in recent weeks. For some years, it's been established that legacy ad agency business models are untenable. Most often, we talk about the..
Topics: Agency New Business
There’s been a great deal of media coverage in the advertising industry of a recent report from the World Federation of Advertisers (WFA) and The Observatory International. With good reason,..
Topics: Agency New Business
If 2020 is the year of the independent agency, this is its week. Monday marked the first-ever "Small Agency Monday."
Just a few months ago, the idea for Small Agency Monday was hatched by David..
Topics: Agency New Business