The Agency New Business Blog

Culture increasingly has the potential to negatively impact agency new business, as brands demand more gender and ethnic diversity. A positive, inclusive culture with opportunities for all is no..

How many times have you seen agencies describe themselves as “outside the box,” or “boundary-pushing”? It’s ever more common now to see agencies position themselves as a “new solution” or “new..

Before the holiday, I shared some questions I often get from agency owners about new business. While writing that, it occurred to me that those questions — while important — aren’t necessarily the..