Recently I wrote about marketers’ expectations of agencies now and going forward, which focused largely on developing sharper data and technology capabilities. In 2018, it's a given that agencies..
Recently I wrote about marketers’ expectations of agencies now and going forward, which focused largely on developing sharper data and technology capabilities. In 2018, it's a given that agencies..
Topics: Agency New Business
The RFP process (along with pitching) for agency new business has been widely debated and criticized for years. We’ve written about it here and here.
Recently, the inadequacies of the RFP, review,..
Topics: Agency New Business, RFPs & Pitching
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