Following a recent IPA report on The Future of Account Management, there have been a number of articles questioning the role’s value. Its future is in doubt. The conversation is troubling, and..
Following a recent IPA report on The Future of Account Management, there have been a number of articles questioning the role’s value. Its future is in doubt. The conversation is troubling, and..
Topics: Agency New Business
For various reasons, not all agencies have prioritized diversity initiatives, and not all of them will. But by now, agency leaders have considered where they stand on diversity and inclusion (D&I),..
Topics: Agency New Business
You’ve seen the headlines. The advertising industry, and ad agencies, in particular, have enjoyed more than their share of “doom and gloom” stories lately.
The New York Times recently reported..
Topics: Agency New Business