The Agency New Business Blog


 

Are Agency Account Managers A Dying Breed?

Posted by Mark Duval on Aug 20, 2020 5:30:00 AM

Following a recent IPA report on The Future of Account Management, there have been a number of articles questioning the role’s value. Its future is in doubt. The conversation is troubling, and..

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Topics: Agency New Business

How Agencies “Present” on Diversity to Prospects Now

Posted by Mark Duval on Aug 13, 2020 9:50:33 AM

For various reasons, not all agencies have prioritized diversity initiatives, and not all of them will. But by now, agency leaders have considered where they stand on diversity and inclusion (D&I),..

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Topics: Agency New Business

Is Your Agency Closing New Business During This Downturn? Many Are.

Posted by Mark Duval on Aug 6, 2020 5:43:00 AM

You’ve seen the headlines. The advertising industry, and ad agencies, in particular, have enjoyed more than their share of “doom and gloom” stories lately.

The New York Times recently reported..

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Topics: Agency New Business

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