The Agency New Business Blog

I’ve been writing a lot lately about advertising industry changes and how agencies can avoid being left behind. The ways agencies are being engaged by brands is changing.

A few examples of major..

I’ve written extensively about hiring an agency new business person, but there is something I haven’t addressed yet, and it’s an area where I often see agencies fall short. It has to do with..

At the beginning of every engagement with a new agency, our team at The Duval Partnership will assess the agency’s positioningand new business processes. We need to know their strengths and..